What to Post on Social Media: Basics

Struggling with what to share on your social media platforms as a business owner? Consistent and engaging content is key, but generating fresh ideas can be a challenge. To ease this, I've developed Content Cash, a social media post calendar tailored to help create captivating posts across various platforms like Facebook, Instagram, Twitter, and LinkedIn.

Let's dive in and explore how to maximize engagement on each platform:

Written Content:

Crafting compelling text is paramount across all platforms. Whether it's a story, information, or a simple caption, it's your chance to connect directly with your audience. Your content can tell a story, share information from any source or simply be crafted to begin a conversation with your followers.

Facebook (Ideal: 40-80 characters)

Instagram (Ideal: 140-150 characters)

Twitter (Ideal: 71-100 characters)

LinkedIn (Ideal: 50-100 characters for individual accounts, 700 characters for company pages)

Images or Graphics:

Visuals speak volumes. High-quality images or graphics complement your written content and significantly enhance engagement. Users engage more with image posts than they do with plain text posts.

• Facebook: Portrait (2048 x 3072) or Landscape (2048 x 1149)
• Instagram: 1080 x 566-1350
• Twitter: 1024 x 512
• LinkedIn: 522 x 289

Video:

Engaging video content is a surefire way to captivate your audience, varying in length according to platform specifications. Posting even a 10-second clip to longer videos will boost your engagement rates. 

• Facebook: Up to 4 hours
• Instagram: Up to 60 seconds
• Twitter: Up to 2 minutes and 20 seconds
• LinkedIn: Up to 10 minutes

Why Engaging Posts Matter:

Building brand awareness, trust, and fostering connections are pivotal reasons for consistently delivering engaging content. Here's why:

1. Brand Awareness: Engaging content extends your reach beyond followers, creating a wider audience.
2. Brand Trust: Regular, meaningful interaction instills trust and keeps your brand top-of-mind.
3. Connection Opportunities: Increased posts mean more chances to connect through comments and shared content, strengthening engagement.

Social Media Post Ideas for Inspiration:

1. Informational Articles: Share valuable content from your site to inform and drive traffic.
2. Infographics: Simplify complex information into easily digestible graphics.
3. Fun Facts: Engage users with intriguing and light-hearted facts.
4. Quick Tips: Provide useful tips to boost engagement.
5. Special Events: Highlight store openings, rebranding, or charity events.
6. Inspirational Quotes: Share motivational quotes relevant to your industry.
7. #TBT Posts: Share nostalgic content using the Throwback Thursday hashtag.
8. User-Generated Content: Repost customer content featuring your product/service.
9. Testimonials/Case Studies: Showcase positive customer feedback or in-depth case studies.
10. Contests/Giveaways: Encourage engagement with freebies and contests.
11. Videos: Create various video formats to showcase products, tutorials, or behind-the-scenes glimpses.
12. Sale Promotions: Announce upcoming sales or promotions.
13. Team Member Highlights: Showcase your team to humanize your brand.
14. Before & After Images: Demonstrate product effectiveness with visual transformations.
15. "This or That": Engage users by asking preferences between options.
16. Current Events: Share relevant news or live events for increased engagement.

Struggling to Decide? Get Help: Managing social media alongside running a business can be overwhelming. Consider partnering with experts like WebFX for tailored social media strategies, competitive analysis, and consistent, engaging content creation.

Ready to elevate your social media game? Contact us for a custom social media campaign!